Šetalište Bačvice 10, 21000 SPLIT - Croatia
Tel/fax: +385 21 321 421, 488 945, 488 936
E-mail: & Internet:
Institute of the Association for Transitional Researches and National Education - STINA Institute Partners :
Media Initiatives ( Sarajevo, Bosnia and Herzegovina ) Ethnicity Research Center (Belgrade, Serbia).


Financially supported by EU – IPA PROGRAM
Project Summery :

The overall objective of this project is creation of regional media network and training of local media (their editors and journalists) in promotion of values and importance of European integration for the countries in the region (Bosnia and Herzegovina, Croatia and Serbia) as well as the role their regional cooperation and development of good relations have in that process as important principles of European integration policy.

Specific objectives :
  • training journalists and editors in local media for continuous promotion of European values and standards and development of their role in informing citizens about all relevant issues of accession to the EU
  • creation of institutional conditions for cooperation of the media in the region on EU integration issues
  • strengthening the role of media in promoting regional cooperation and good relations
  • strengthening public consciousness about the importance of the accession into the EU to the stabilization, democratization and development of society
  • strengthening citizens’ support to the accession to the EU
  • supporting necessary social and political reforms
  • overcoming information blockade about consequences and advantages of the accession to the EU
Activities :
1. Establishment of the regional network of local radio stations

Implementation of this project will primarily create a strong media infrastructure, network of local radio stations that will be an important media institution for promotion of European integration ideas and importance of regional cooperation and good relations between countries in the region.

Project implementers (STINE Institute - applicant, Media Initiatives and Ethnicity research Centre - partners) will select 30 local radio stations ( 10 in each country ) to be involved in this project .

Radio stations will be selected on the basis of their previous activity and participation in similar projects of media civic education these institutions carried out in their previous projects.

Selected radio stations will have an obligation to send their editors and journalists to educational seminars, broadcast joint radio shows on EU integration and develop further media cooperation in region on european integration issues .

2. Educational seminars for local media (editors and journalists)

In order to train journalists and editors from local media for coverage and promotion of EU integration and all related issues we will organize educational seminars (workshops).

These seminars will also serve for establishment and development of the network of local radio stations and their cooperation.

Although core informative-educational content for joint informative-educational radio shows will be produced by STINE Institute and its partners by well-known and respected journalists dealing with issues of European integration, editors and journalists from local radio stations will be also able to participate in realization of the joint shows which is also one part of their education at the seminars.

Each project partner will prepare and organize one seminar oriented towards key issues of EU integration and regional cooperation.

First seminar will be held in Croatia on the subject of "EU integration and economic cooperation in the region". Second seminar will be organized in Bosnia and Herzegovina on the subject of "EU integration, regionalism, cross-border cooperation and EU funds „

Third seminar will be held in Serbia on the subject of "EU integration and policy towards national minorities in the countries of the region".

Each seminar will last 3 days, with the participation of 20 journalists coming from local media involved in the project in all three countries. There will be a total of 60 editors and journalists involved in the seminars.

Seminars will consist of theory and practice. Theoretical part will consists of expert lectures on specific major EU integration related issues (economic cooperation, regionalism, policy towards national minorities). Through them, journalists will get to know principles and standards of European politics on these issues as well as necessary changes and reforms countries in the region have to undertake.

Each seminar will cover possibilities and needs of regional cooperation on these issues and their contribution to regional stability and development of good relations as condition for successful accession to the EU.

Also, each seminar will see lectures and workshops related to general issues of developing media knowledge and skills – raising professional approach to the reporting on EU integration .

3. Educational - informat ive radio shows " Learning for Europe "

The goal of these shows is to contribute to educating and informing citizens about important issues of EU integration processes, political, economic and social reforms society has to go through on its way to the EU, as well as consequences on everyday life. Special attention in these shows will be given to the importance of regional cooperation and development of good relations as important condition for a country approaching the EU.

The goal of these shows is to also aid promotion of European standards and values, thus encouraging support for the EU. At the same time, production and broadcast of these shows will serve to further train and educate journalists at the local radio stations participating in this project.

Shows will be created as joint shows with items from all three countries on specific individual issue related to EU integration. Shows will be produced once a month and broadcast from all 30 radio stations involved in the project, meaning that the total production during project implementation will be 360 radio shows. Shows' duration will be up to 30 minutes.

Project partners will form joint newsroom that will organize show production.

Radio shows will cover the following issues:
  • Basic principles and common values (economic liberties, rule of the law, sustainable development)
  • Principle of balanced and sustainable development and cross-border cooperation - political, social and economic reforms and European integrations
  • protection of national interests and adoption of European standards
  • importance of the rule of the law for social development
  • protection and rights of ethnic (and other) minorities
  • European principles of public administration
  • social policy and economic development
  • regional projects and use of EU funds
  • fight against corruption
  • consumer standards and consumer protection
  • ecological policy and economic development
  • functioning of local communities and development of local democracy
  • regionalism and cross-border co-operation
  • mechanisms of government control, civic society and initiatives, etc.
  • reforms and changes of EU institutions

Each show will broadcast describe situation in each country in regard to a given issue and look at possibilities of exchange of experience and cooperation among the countries in the region related to specific issues, subjects and problems. Guests will be experts on specific issues but also representatives of various levels of government, civic sector and citizens themselves. Shows may be used independently, but also as a basis for longer live radio shows on specific issues that will be organized and produced by the radio stations involved in the project, depending on their staff and interest of their audience.

4. Handbook/ manual "Media approaches in the promotion of EU integration"

Handbooks will enable systematization and presentation of all relevant info and instructions for work on EU integration and will serve for continuous and long-term education of especially young journalists dealing with these issues in future.

The handbook will be focused on the following issues:

  • communication strategies in promotion of EU integration
  • Methods and approaches to sensitizing the public for EU integrations
  • sources of information and their usage
  • professional standards of the reporting on EU integration

We will also use materials from educational seminars as source for the handbook, and will cover the following issues:

  • role of (local) media in the European integration process
  • methods of media presentation and promotion of European standards and values
  • professional standards and promotional media campaigns
  • media approach to removing stereotypes and prejudice related to the accession into the EU
  • challenges of social reforms and difficulties of media promotion of European integrations
  • methods of media connecting local subjects and global issues of EU accession
  • regional media cooperation and EU integration

The goal of the handbook is to offer basic knowledge about the role, functioning and possibilities media (especially local) have in promotion of the EU integration and European standards and values in general.

Estimated results:
  • establishment of correspondent network of local radio stations in the countries of the region
  • training media (editors and journalist) to objectively inform and educate citizens about important issues of the EU
  • joint production of shows at local radio stations in the region about EU integration and importance of regional cooperation and good relations
  • strengthening public consciousness about advantages of accession into the EU
  • better informing of citizens about the EU and EU enlargement
  • strengthening citizens’ trust of European institutions
  • Improving EU image and acceptance among the citizens